Marketing for Solar Companies
Paid ads and channel strategy that generates exclusive consultations and nurtures them to installs.
Most homeowners call one of these three — we make sure it's you.
Search ads for ready-to-buy homeowners
Google Search Ads on 'solar installation [city]' capture homeowners ready to book. We exclude tire-kickers and target buying-intent keywords to keep cost per consultation low.
Meta for the research cycle
Solar buyers research for weeks. Meta retargeting keeps you in front of them the entire time, and lookalike audiences find new homeowners likely to go solar. This is where Meta outperforms search for solar.
AI search for recommendations
Homeowners ask ChatGPT 'best solar company near me.' We build the citations and presence that make AI assistants recommend your company.
How ads fit into your strategy
Ads get you customers fast — here's how they compare to SEO and where each fits.
From clicks to revenue
We measure the whole path — not just clicks
What you get
Search ads for ready-to-book consultations
Meta retargeting through the long research cycle
Exclusive first-party leads, not shared aggregator leads
AI search visibility so ChatGPT recommends you
Solar services — built for your trade
Each service is its own page, written for solar companies.
Marketing for Solar — Your Questions Answered
Everything you need to know about marketing for your solar business.
Get Your Free Digital Roadmap
In 30 minutes, we'll look at where you are today and figure out the right strategy to help you compete and win online — whether that's SEO, social, ads, or a mix. No pressure, just a clear path to scale.
- Full audit of your current online presence
- Competitive analysis of the top businesses in your area
- Custom growth strategy — SEO, social, or ads — built for your stage
- No obligation, no pressure — just actionable insight